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About PreFocus Solutions

In recent years, traditional branding has been clouded by content marketing, reach tactics and sales funnels. We launched PreFocus in order to bring originality and brand identification back to the forefront. We help our clients tell their authentic story and position it with media and a purposeful strategy that speaks to their customers.

about-prefocus-solutions-founders-jordan-and-danielle-trask-in-surprise-arizona-branding-media-start-up-company

WHO WE ARE.

A strategic consultant, production team, photographer, & creative network.

WHAT WE DO.

We help clients uncover their identity and position it with media & strategy.

WHY WE DO IT.

People want to see, know, understand & believe the brands they buy from.

More About My Origin Story

Insight on the experience of President, Jordan Trask.
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In college, I studied communications with a focus on digital media and the art of persuasion. I was bothered by the unethical approach of online advertising and click-bait tactics. I wrote a research paper on how this hinders brand perception and trust while altering credibility. I began working on small projects for local brands and built my first website in 2009.

president-of-about-prefocus-jordan-trask-company-headshot-in-west-phoenix-for-pulsebandz-brand-ambassadorMy dad was a contractor and I grew up working in the field. When I graduated in 2008, the economy was sketchy and I continued working in construction and working as a freelancer until I realized a salaried position would benefit me. This is when I met my future wife and her 2 daughters. I began my professional career as a hungry salesman and worked my way into management. Here, I developed a passion for sustaining relationships through the customer experience. After 3 years and 6 promotions, I became frustrated with corporate America and the idea of chasing revenue instead of providing value.

I ended up ditching the high paying salary for a creative role in display advertising. Since 2012, I’ve been employed as an SEO strategist, content manager, and marketing coordinator while invested as co-owner of Danielle Jacqueline Photography.

It’s been over a decade since I began exploring the advertising and marketing industries, I’m passionate about strategically assisting brands with uncovering purpose and value and promoting them with original measures. The relationships I’ve built over the years have now given me a web of solutions that benefit my clients. After enduring jobs lacking a personal touch, I’m dedicated to my pursuit of brand enhancement and originality with PreFocus Solutions.

About PreFocus' Mission

It’s our mission to enhance brand clarity by developing a presentation that relays an authentic identity with audience understanding in mind. PreFocus also serves by educating business owners and professionals on the direct correlation of authenticity and consumer trust. By addressing the way brands are perceived, we’re confident in our ability to bridge the gap between brand development and the execution of a marketing strategy.

By nudging underperforming companies to reevaluate their presentation, we also believe we can alter the perceived experience of previous agency relationships. It’s our goal to help brands truly understand their past performance before they invest in another marketing company. Our start up mission encompasses a heightened awareness surrounding brand development, consumer acceptance, and loyalty. Helping our clients build their brand accordingly allows them to make the most of their marketing spend while experiencing satisfactory conversion rates.

The Purpose Behind the Launch.

When entrepreneurs begin structuring their business, they tend to overlook the developmental aspect of relaying their message accurately.  Once they establish their brand, they immediately begin looking for a marketer to push their service or product. The marketer’s initiatives normally include a retainer for a certain number of promotions. They’re not necessarily concerned with improving the way a brand is perceived – as long as they can relay success, they know they’ll continue to receive monthly payments. The business owner typically doesn’t know any better and the marketer could care less about external factors.

At the end of the day, we saw a void that needed to be filled. We saw a need for an affordable service that educated business owners while helping them enhance their recognition and credibility through quality presentation. By working with clients to address glaring opportunities, we improve their marketability so they can sustain and grow!

Affiliate Testimonials

What some of the people Jordan has worked with have to say.

Awesome work! Very detailed and takes everything very serious, easy to talk to and works with you at all times! When I first saw the work he did I was amazed because he was able to help me bring my vision of photography and video for my product to action!  Jordan is your man for everything from consultation to in the field photography and social media posting!

Cristian Romero

Owner and CEO, Pulse Bandz

Jordan at Prefocus is amazing.. He took the time to overlook my website and provided amazing content and customer service. I’ve seen improved site traffic ever since he optimized my site. Once again amazing work. Thank you!!

Ed Lopez

Owner, Big3z Productions

Jordan had a talent of managing multiple tasks with great efficiency and control. He was always interested in the work you were doing and how he can help you do it better. He held a large influence on the productivity and overall attitude of department during the day [at Falling Up Media] and did a very good job of keeping it positive.

Cameron Archibald

SEO Specialist, G/O Digital

Jordan is one of the hardest working men with whom I have ever worked. He is driven, conscientious of his team and his company’s goals, and he seeks to solve all problems with integrity. He truly seeks out the best in a company and wants the public to experience the best of what the company has to offer. He takes his work seriously but is a joyful and easygoing team player. I would highly recommend Jordan, as he is an asset to have on board.

Hannah Hayes

Educational Professional, BASIS International

Jordan is extremely effective in the marketing field across multiple media’s. I have personally seen him take on projects with little experience with the physical tools required and be willing to not only learn the tools, but excel with the tools and apply that knowledge to other projects. He was able to help this organization move into multiple marketing medias that it had not been using. He has contributed to the expansion of our presence and demand for our services. He has the knowledge and skill as well as the drive to apply them no matter what it takes.

Anthony Ries

IT Hardware and Systems Professional, Freelancer

Jordan has an unshakeable work ethic; I’ve seen him maintain an incredibly positive attitude in all situations. He is incredibly creative but also pays attention to detail, which is a hard combination to find. Jordan welcomes collaboration, and is a team player who is always willing to take the initiative. Lastly, he is a wonderful person; he brings a lot to the table and will be a great addition to any future company or client.

Julie Levenhagen

Transitional Coordinator, Hospice Promise

Companies I've Worked With.

Whether it be branding, content development, or photography, I've executed for:
pulse-bands-company-logo-about-prefocus-solutions-content-production-clients-in-surprise-az-to-california
home-remodeling-company-logo-design-about-prefocus-solutions-brand-production-in-west-phoenix-az
poetry-company-needing-seo-consultation-and-implementation-in-georgia-about-prefocus-solutions-in-surprise-az
fitness-company-logo-about-prefocus-solutions-previous-clients-in-scottsdale-az
austin-tx-apparel-company-logo-design-about-prefocus-solutions-production-in-west-phoenix-arizona
logo-design-for-image-building-systems-in-scottsdale-az-for-content-production-services-about-prefocus-solutions
arizona-mexican-grill-learned-about-prefocus-solutions-and-their-passion-for-purposeful-content-development
tempe-cvd-dental-client-about-prefocus-solutions-project-management-company-in-surprise-az
arizona-senior-options-logo-about-prefocus-solutions-branding-in-west-phoenix
phoenix-dental-care-marketing-client-for-prefocus-solutions-president-in-surprise-az
az-house-call-provider-logo-who-learned-about-prefocus-solutions-dedication-to-quality-content-presentation
mesa-az-awning-company-client-about-prefocus-solutions-content-writing
fitness-logo-development-for-about-prefocus-solutions-with-mountainside-fitness-company-logo-for-marketing-in-phoenix
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content-development-affiliations-and-production-client-big3z-in-glendale-arizona
construction-software-company-logo-about-prefocus-solutions-clients-in-west-phoenix-az-marketing-branding-strategies

Would you like to view examples of our production projects?

Our production team has executed a handful of fully-produced documentaries in addition to numerous projects across the state of Arizona. Feel free to request more information on some of our past work.

About PreFocus Solutions' Family Origin

We're a husband and wife team in Surprise, Arizona. Our strong referral network allows us to provide our clients with a number of capabilities with quality in mind.
Jordan Trask

Jordan Trask

President & Founder

An Indianapolis native and current Arizonan, Jordan graduated from Ball State University in 2008 with a B.S. in Communications and Digital Media Development.. He was a former walk-on student athlete at BSU and enjoys spending quality time with his family, writing as a sports journalist, and drawing in his spare time. He’s managed up to 75 employees at once and has been immersed in business development, marketing strategy, media buying, and optimized content strategies over the past decade.

Danielle Trask

Danielle Trask

Photographer

A California born mother of 4 lived most of her life in Yuma, Arizona before joining her husband in Phoenix in 2011. She spent most of her professional career in the photography department at Sam’s and as a leasing consultant. After her 3rd child she gave up the corporate 9-5 to be able to stay at home with her children. A go-getter at heart, Danielle launched her own family photography company in 2013. She’s been building relationships and satisfying clients ever since.

PreFocus Solutions can help your brand if..

  • You’re unhappy with results from your current marketing agency.
  • You don’t have the budget to hire an internal marketing team.
  • You’re looking for a strategic consultant or to contract a professional.
  • You need an outside perspective on the positioning of your brand.
  • You’re tired of spending thousands of dollars every month.
  • You want to spend more time developing your business.
  • You’re a start up company seeking a quick return.
  • You need to recompose your digital presence.