Strategic Blog Content | Jordan Trask + PreFocus Solutions | Surprise AZ Your SEO optimized title page contents

Jordan's PreFocus Message

Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan

What are the Repercussions of Copying Competitor’s Content?

Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.

read more

10 Brand Consulting Benefits to Consider

Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.

read more

Top 5 Branding Characteristics for an Established Identity.

Brand development is a lot more extensive than many companies believe. It needs to be more than design cohesion and a sleek logo. In this article, Jordan discusses some of the key elements of generating a brand identity in order to drive the recognition, value and differentiation of your business.

read more

Top 3 Reasons Why Small Business Should Harness Authenticity.

In an age where almost every type of entity is online, public information is becoming more and more valuable. Not only are consumers looking for brands that have their best interest in mind, but those they feel they can relate to on a personal level. This is why I’ve decided to hone in on the authenticity of small businesses – in attempt to help them stand out through original differentiation.

read more

Top 4 Ways Brand Consultants Help Companies Save Money

Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.

read more

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.

read more

Monday Thought Starter on April 3, 2017

Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.

read more

How Brand Identity Defines Company Culture

Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself. 

read more

Top 5 Things to Consider Before Marketing A Brand

Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.

read more

How to Express Your Brand and Create A Visual Identity

Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..

read more

Top 5 Keys to Branding Successfully

In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.

read more

Capturing Authenticity with Page Carpet Cleaning

Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.

read more

How to Target Senior Citizens in West Phoenix

Outside of targeted digital strategies, there are plenty of ways to target senior citizens in West Phoenix. The biggest factor surrounds tailoring your message to elderly values and geriatric well-being as it will garner their trust and loyalty. All they want is to know you’re considering their best interest.

read more

Top 5 Reasons Realtors Should Invest in Property Interior Imagery

Capturing the interior of real estate listings is beginning to grow nation wide. Realtors are beginning to realize that showcasing properties accurately provides future home owners with clarity. Although it may seem like a lot of work or cost a lot of money – here are 5 reasons why it’s worth the investment.

read more

Presenting a Product Effectively with a PreFocus

When it comes to advertising or marketing your product, it’s imperative that you consider the way it can be perceived. At the end of the day, lackadaisical imagery can alter consumer perception. Presenting your product effectively can relay quality in an instant, while potentially resonating with your customer’s current situation.

read more

How Camera Angles Create Dramatic Imagery

Capturing quality images is one thing – Presenting imagery with perspective is another. At PreFocus, it’s been my goal to enhance the way brands are perceived. Nothing is more on track with this objective than photography. While capturing a client’s valuable contribution, I thought I’d expand on my perspective a little more.

read more

Examples of Wasting Marketing Spend

In order to understand if you’re wasting marketing spend, you must first comprehend your initiatives. Most new companies begin to invest in areas that they believe to be effective – or were advised to spend in without doing their due diligence beforehand. Here are some examples of poor promotional investments

read more

Why Consider Original Content and Brand Photography?

Taking advantage of original content and branded photography can impact your business a lot more than you think. Aside from lack of creativity and exceeding your market share, here are some reasons why you should avoid lazy content techniques or copying and pasting someone else’s imagery. Trust me..

read more

West Phoenix Brand Presentation Examples

I’ve spent the last few weeks attending events, meeting with potential clients, traveling with family, and designing promotions. Since I haven’t had a lot of time to promote and relay some of the illustrations I’ve been apart of – I thought it would be beneficial to showcase a few to reference at a later time. Happy Thanksgiving everyone!

read more

Why Are You Wasting Money on Amateur Marketers?

The reasoning behind our brand is to address the flow of crappy content by inexperienced and amateur marketers. I sit back and see far too many business getting duped to purchase social media followers or duplicated content strategies. Here’s a closer look at why I believe so many available strategies lead to mediocrity.

read more