Your SEO optimized title page contents

Jordan's PreFocus Message

Learn more about my approach and enjoy reading about ways to improve your marketing strategy.
About the AuthorContact Jordan

Tuesday Thought Series with Jordan Trask

Every week, I come up with a new way to explain how you can use your brand identity to improve your marketing. No one has time for being basic and it’s time for you to stand out amongst competition and be memorable!

read more

How SEO Understanding Improves Client Campaigns

Many people believe search engine optimization is simple keyword choreography. In reality, it’s much more than that. Learning how to understand the search itself – customers behaviors, emotions, values and intentions – allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..

read more

How to Build the Best Marketing Strategy for Construction Companies

Marketing for the construction industry isn’t as complicated as most think. In today’s age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I’m not here to garner likes and shares on social media – I’m here to drive recognition and loyalty.

read more

How to Develop a Brand Identity Webinar

In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.

read more

The Keys to Maximizing Video Content Strategies

Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn’t necessarily mean it’s worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.

read more

The Keys to Maximizing Blog Posts

Blogging is a great way for businesses or professional brands to gain exposure by sharing knowledge, information or insight. Not only does blog content enhance on page SEO, but it’s a great way to nurture potential customers and develop trust. But, if you’re not maximizing blog posts with a strategy, then you just might be wasting your time. Here’s a great way to make the most of every post.

read more

Why Most Businesses Fail Before Getting Started.

Launching a brand for the first time may seem like an easy process. People seem to think if you browse Google, you can find endless direction and tons of strategies to help you reach the pinnacle of success. But it doesn’t mean you’ll succeed. You can find some general framework, but branding and differentiating your value is what creates sustainability. This is where the well can run dry for most entrepreneurs.. Let me explain.

read more

5 Ways Landscaping & Pool Service Companies Can Stand Out

When it comes to the home service industry, there are a plethora of companies targeting a market share. In Arizona, pool service and landscaping companies are constantly competing for homeowner’s attention. Although most win with price, I have a valuable solution.

read more

What are the Repercussions of Copying Competitor’s Content?

Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.

read more

10 Brand Consulting Benefits to Consider

Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.

read more

Top 5 Branding Characteristics for an Established Identity.

Brand development is a lot more extensive than many companies believe. It needs to be more than design cohesion and a sleek logo. In this article, Jordan discusses some of the key elements of generating a brand identity in order to drive the recognition, value and differentiation of your business.

read more

Top 3 Reasons Why Small Business Should Harness Authenticity.

In an age where almost every type of entity is online, public information is becoming more and more valuable. Not only are consumers looking for brands that have their best interest in mind, but those they feel they can relate to on a personal level. This is why I’ve decided to hone in on the authenticity of small businesses – in attempt to help them stand out through original differentiation.

read more

Top 4 Ways Brand Consultants Help Companies Save Money

Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.

read more

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.

read more

Monday Thought Starter on April 3, 2017

Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.

read more

How Brand Identity Defines Company Culture

Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself. 

read more

Top 5 Things to Consider Before Marketing A Brand

Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.

read more

How to Express Your Brand and Create A Visual Identity

Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..

read more

Top 5 Keys to Branding Successfully

In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.

read more

Capturing Authenticity with Page Carpet Cleaning

Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.

read more

How to Target Senior Citizens in West Phoenix

Outside of targeted digital strategies, there are plenty of ways to target senior citizens in West Phoenix. The biggest factor surrounds tailoring your message to elderly values and geriatric well-being as it will garner their trust and loyalty. All they want is to know you’re considering their best interest.

read more

Top 5 Reasons Realtors Should Invest in Property Interior Imagery

Capturing the interior of real estate listings is beginning to grow nation wide. Realtors are beginning to realize that showcasing properties accurately provides future home owners with clarity. Although it may seem like a lot of work or cost a lot of money – here are 5 reasons why it’s worth the investment.

read more

Presenting a Product Effectively with a PreFocus

When it comes to advertising or marketing your product, it’s imperative that you consider the way it can be perceived. At the end of the day, lackadaisical imagery can alter consumer perception. Presenting your product effectively can relay quality in an instant, while potentially resonating with your customer’s current situation.

read more

How Camera Angles Create Dramatic Imagery

Capturing quality images is one thing – Presenting imagery with perspective is another. At PreFocus, it’s been my goal to enhance the way brands are perceived. Nothing is more on track with this objective than photography. While capturing a client’s valuable contribution, I thought I’d expand on my perspective a little more.

read more

Examples of Wasting Marketing Spend

In order to understand if you’re wasting marketing spend, you must first comprehend your initiatives. Most new companies begin to invest in areas that they believe to be effective – or were advised to spend in without doing their due diligence beforehand. Here are some examples of poor promotional investments

read more

Why Consider Original Content and Brand Photography?

Taking advantage of original content and branded photography can impact your business a lot more than you think. Aside from lack of creativity and exceeding your market share, here are some reasons why you should avoid lazy content techniques or copying and pasting someone else’s imagery. Trust me..

read more

West Phoenix Brand Presentation Examples

I’ve spent the last few weeks attending events, meeting with potential clients, traveling with family, and designing promotions. Since I haven’t had a lot of time to promote and relay some of the illustrations I’ve been apart of – I thought it would be beneficial to showcase a few to reference at a later time. Happy Thanksgiving everyone!

read more

Why Are You Wasting Money on Amateur Marketers?

The reasoning behind our brand is to address the flow of crappy content by inexperienced and amateur marketers. I sit back and see far too many business getting duped to purchase social media followers or duplicated content strategies. Here’s a closer look at why I believe so many available strategies lead to mediocrity.

read more

Chapter 4: Finding a Business Coach in Surprise, Arizona.

When I first realized I was passionate about branding and content, I knew I still had a long way to grow in order to run a business.Once I solidified my vision and began promoting it, I knew I needed to surround myself with people that would keep me focused and mindful.

read more

Low to No Budget Marketing Ideas for Small Business.

Once I clarified my message my vision, I needed to invest in a marketing approach that maximized my budget. But, I didn’t have much of a budget to work with. I was faced with two decisions: Invest it all in a reaching ad campaign, or develop purposeful content that expanded on my value.

read more

Overcoming My Fears While Building My Business in Surprise, Arizona

One of the main reasons I waited so long to invest in my own brand was my simple fear of failure. I had so much drive and ability to succeed while working for someone else, but it wasn’t enough to overcome my fears of putting my family in a financial bind. Taking the leap was very difficult, but preparing myself was easy.

read more

Finding My Value While Building My Business in Surprise, Arizona

Launching your own business can be a stressful occasion that’s surrounded by an extensive amount of situational placement and planning. Especially when you’re attempting to support a family of 6. I first started contemplating launching my own business in 2013 when I parted ways with Enterprise Rent A Car as an operations manager.

read more

What Does a Content Strategist do?

Writing blogs, creating videos, and developing ads are all essential to your business. In fact, there isn’t much else out there that consistently drives traffic to your website. The purpose behind a content strategy is to essentially tell a story that provides a valuable solution to your following. Without a purpose, your blog or social media post will continue to be used for it’s information – and not your services.

read more

The Benefits of Content Creation Services

Whether you're enhancing you on-page content or developing new advertising copy, your messaging and tone plays a big factor in conversion rates. Taking the time to produce original content that aligns with your brand's objectives impacts the way viewers perceive your...

read more

The Process of Content Writing

Developing content is an extensive process. It begins with researching your market, the competition within, and your target audience. Once you understand your niche, you can begin writing content that caters to your customer base.

read more

Top 5 Ways to Improve Brand Recognition

A sense of reality has hit you, and you’re beginning to realize the presentation of your company is lacking. This be a tough pill to swallow for some business owners. Addressing the way you’re perceived is a difficult process that requires extensive analysis and planning – but where do you begin?

read more

My Pay Per Click Development Process

You’re at a crossroads. You’re trying to determine if you should invest in an advertising strategy now that you have some capital to work with. Before you begin to invest in an adspend, let’s take a look at a strategic approach to developing your PPC campaign. My pay per click development process focuses on formulating a plan around distinct user intent to ensure your click costs produce a solid return on investment.

read more

The Main Difference Between a Reach and Targeting Strategy

When you go fishing, do you cast a net into the water and wait for the fish to swim into it? Or do you use a certain rod and line with a specific lure? So, what type of fisherman have you been? Have you been patiently waiting for your volume-based efforts to convert or have you been able to make it home with dinner every night?

read more

Before Paying Someone to Build Your Website

Building a website has recently become fairly easy. But the simplicity of the process has created a sense of organized chaos when it comes to promoting your brand effectively online. Instead of rushing the process and launching your site early, consider following these steps to ensure you’re converting visitors.

read more

Understanding a Creative Imagery Advertising Strategy

In a world where online marketing rules, we are constantly faced with finding more ways to attract and engage potential customers. Although there are plenty of ways to capture their attention, a simple strategy can go a long way. Instead of investing in volume or reach, it’s time to refocus on your brand. Taking the time to develop an ad with “zap” might be your best idea yet..

read more

Ensuring Consumers Can Trust Your Brand Online

Improving conversion rates can be a lot more simple than you think. Although sales tactics will always exists, it’s important that we all begin to understand what consumers are currently valuing online: Their ability to trust a brand during their buying process..

read more

Your Definitive Checklist for On-Page SEO.

When building service or landing pages for you professional website, don’t overthink your SEO strategy. When you try to cram too much into your pitch, it’s difficult to provide the value that consumers are searching for. Personalize your message with strategic on-page SEO.

read more

Understanding a Marketing Mix.

Jordan Trask of PreFocus specializes in presenting businesses with conceptual processes that aid them in reaching sustainability and brand recognition. Here, we dive into the realm of development in order to ensure money is spent wisely when promoting a product or service.

read more

Capturing Your Audience at the Right Time.

Allocating potential customers isn’t as simple as most make it out to be. In reality, too many companies pay thousands of dollars to marketing agencies that aren’t personalizing their product or service. But, how can you drive sales with someone else’s strategy?

read more